VARTA® Brand History (1960-1979)
Today’s VARTA® batteries have been providing advanced technology, powerful performance and exceptional service around the world for over 100 years.
1960: Helping the Sixties Go with a Swing
It’s a big change from 6V to 12V batteries in cars as VARTA® quickly responds to the growing power requirements of vehicles launched in the sixties.
1962: Now Extra Reliability Is Built in
VARTA® replaces key component wooden separators with plastic separators to create a more robust product.
1965: Series Production for Dry-Charged Starter Batteries
VARTA® starts the production for dry-charged starter batteries in Germany.
1966: Lighter Batteries Make Transportation Easier
The hard rubber crates of starter batteries are replaced by simple plastic boxes. As a result, they’re easier to move from place to place.
1970: Battery Leaks Are Consigned to History
The first-ever leakproof car battery the VARTA® Super Dry, is introduced, further increasing the brand’s reputation for reliability.
1977: Our Toughest Battery yet
The first vibration-resistant and cycle-proof starter batteries are developed to cope with the considerable demands now being placed on construction vehicles.
1978: A New Way to Lower Overall Battery Costs
The first-ever maintenance-free starter batteries with selenium technology are introduced, resulting in low self-discharge, low water consumption and lower costs all around.